The Color Psychology of Commercial Painting
Written on May 9, 2012 – 11:36 pm | by lwservice |Inputs you unconsciously take in have the most subconscious effects. Advertising has long known this – the effect of split second messages inside a commercial have a greater impact on the minds of the audience. As a matter of fact, a huge portion of the fame of the song Stairway to Heaven by Led Zeppelin belongs to the alleged backward masked message of unholy intent. Listening to the song has little effect on the audience, but the implication of the message inspired notoriety. Even the rumors of Paul McCartney being dead in 1966, the alleged clues on Beatles album covers, plus the “Turn me on, dead man” message on Revolution 9 is a testament to the strength of the subconscious.
Given this assumption, one should be more aware of the same influence with commercial painting. Color psychology exerts a great deal of control over a given environment, with a lot of implications when done in the workplace. It can turn inefficiency into productivity, lower morale or boost self-confidence, depending on the color and the psychological makeup of the audience.
The input becomes even more subconscious if your commercial painting contractors do the job well. One of the main goals of commercial painters is flawless workmanship, meaning you notice the colors even less than with shoddy painting. Fortunately, studies show that the impact of color psychology has only a few seconds of effect – enough to make your day brighter for a moment, but then it is up to you to keep that notion for the whole day.

